Oak Bay Centennial - About the PSA

- THE PSA -

"PSA" is an acronym for “Public Service Announcement”. All media will run public service announcements as long as they are for a not-for-profit organization and a community event. The key is to keep it simple and short. You should give media at least one month’s notice, and a minimum of 10 days notice of your event. For community calendars, you should send in info to magazines no later than the first six days, the month prior to when you would like it printed. Go to the Local Media List to get a copy of local media outlets you can send your info to.

Here is a sample layout for a PSA:

January 3, 2006 (This should be the date you send out the PSA, NOT the date of your event)

Headline (Keep it short and snappy!)

Oak Bay, BC –

Provide a brief description of the event here, include:
• Name of event
• Location and time
• Ticket cost and where to get tickets
• Who it is benefiting if it is a fundraiser.
• Where people can get more information (Phone #, email, web address- if available)

-30-
(This is a standard symbol to let the media know the PSA is finished)

Media Contact:
(Different from the event contact , although it may be the same person, this info is for the media to know who to talk to if they need more info, images etc. Include full name, email address and phone number)

Click to view a SAMPLE PSA

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